A TRACK RECORD BUILT ACROSS CATEGORIES AND CONTINENTS
“Joana is a consummate professional that balances high commercial performance with authentic heart”
Christie McGuiness, Chief of Staff
Revenue growth+52%
Active customer growth+67%
Record-breaking Black Friday seasons2x
Entry into the ASX 200ASX
“Joana is that rare combination of strategic thinker and hands-on operator. She has a sharp understanding of growth levers and unit economics, and a proven ability to translate objectives into initiatives that deliver results.”
Dan Ziv, CEO, TouchNote
Accelerated member base growth 4.6x
“I quickly came to appreciate her strong ability to create a vision for the brand and communicate it effectively across a diverse regional leadership team and global stakeholders.”
Roman Kesseli, VP & MD of Hotel Services APAC, Orbitz
Grew Hong Kong to be the 4th largest revenue market globallyTop 4
“Joana’s exceptional passion and vast knowledge of marketing strategy stands out a mile. She is a natural leader and results driven marketer.”
Bec Morton, Client Services Director, BMF
Grew visitor share to 1st position in NZ, and 2nd in Australia