THE WORK, AND THE RESULTS.Different challenges, same end-goal: strengthen the brand, improve how growth works, and leave the business better than I found it.
That has meant building brands people respond to, growing the businesses around them, and delivering immediate results alongside long-term value. It has also meant building the capability of the function and the careers of the people in it.
What connects the work is a consistent approach. l lead marketing as a single system across brand, acquisition and retention. Insight supports every decision. Capability is built into both the function and the people.
“Joana is that rare combination of strategic thinker and hands-on operator. She has a sharp understanding of growth levers and unit economics, and a proven ability to translate objectives into initiatives that deliver real results.”
— Dan Ziv, CEO, TouchNote