MEET JO
I’ll help you build the best possible marketing engine. And the measurement framework to defend it.
I'm an impact-driven brand and growth leader who blends creativity, commerciality and connected growth systems to deliver ROI and lasting brand equity.
I’ve sat on the accountability side of an ASX listed board and won brand investment by proving its return. I believe in rigorous measurement, and in the compounding nature of an interconnected growth engine — where brand, performance and retention deliver more than the sum of their parts.
A track record built across categories and continents
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Grew revenue +52% and share 1.8% to 2.7%
Secured $22M in CFO-backed investment
Delivered two record Black Fridays.
TEMPLE & WEBSTER ~ ASX LISTED RETAILER ~ AUSTRALIA
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Repositioned the brand through a subscription pivot
Grew members 4.6x whilst maintaining CAC / LTV
TOUCHNOTE ~ CONSUMER LIFESTYLE - UK & USA
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Hong Kong into a top 4 revenue market globally
HOTELCLUB ~ ONLINE TRAVEL ~ GLOBAL
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Lifted Expedia ANZ to category leader
Delivered its first MMM globally
EXPEDIA ~ ONLINE TRAVEL ~ ANZ
How I work
Creativity
A creative approach to problem solving - brands and ideas people respond to, built to matter.
Commerciality
A commercial mind that ties every solution to impact, measured rigorously enough to defend it.
Connected-Systems
The connected-systems thinking that makes brand, performance and retention compound.
The brands that win an AI-enabled future.
The successful brands of an AI-enabled future will treat creativity, data and tech as multipliers of an interconnected growth engine - and help their teams feel safe enough to stay in a perpetual state of learning.
Strategic thinking on brand-led growth, measurement AI, and the judgment that ties them together, delivered to your inbox.