A woman with wavy, light brown hair is standing outdoors with a body of water in the background. She is wearing a beige trench coat and a white shirt, and she is looking down with a gentle smile.

MAKING MARKETING PROVABLY COMMERCIAL

Bespoke services and advisory for marketing leaders under commercial scrutiny.

I’ll help you build the best possible marketing engine. And the measurement framework to defend it.

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Book an initial call

I turn brand and growth systems into commercial impact.

Cozy bedroom with bed, lamps, artwork, and window with curtains
Cozy bedroom with bed, lamps, artwork, and window with curtains

Revenue growth and moved market share from 1.8% to 2.7%

+52%

Person smiling and holding a magazine in a room with natural light, wearing a beige knitted cardigan over a white shirt, with the word 'TOUCHNOTE' overlayed on the image.
Person smiling and holding a magazine in a room with natural light, wearing a beige knitted cardigan over a white shirt, with the word 'TOUCHNOTE' overlayed on the image.

Member growth and repositioned the brand to subscriptions.

4.6x

A person with short dark hair taking a photo of two men standing in front of a carnival game booth with a large orange star and marquee lights, outdoors on a partly cloudy day.
A person with short dark hair taking a photo of two men standing in front of a carnival game booth with a large orange star and marquee lights, outdoors on a partly cloudy day.

Took Expedia ANZ from challenger to category leader.

1st

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Creativity. Commerciality. Connected-Systems Thinking.

  • I help you build the marketing engine and the measurement to defend it with CFOs and the board.

  • Big-business rigour, co-built with you and AI-accelerated to get you traction, fast.

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